Business Case Study: Ottimizzazione PC

How I reached 8 Million visitors via content marketing on my blog
OVERVIEWRESULTS

Overview

Client: Ottimizzazione PC
Year: 2012-2021
Services provided: Web design, Analytics, Content Marketing, SEO, Strategy
Target Markets: Italy

In 2012 I launched my personal blog about Windows: Ottimizzazione PC.

It was born as a hobby, out of my passion towards computers (and specifically Windows). It quickly became, though, one of the most popular computer-related websites in Italy, growing fast and reaching 1.5 Million visitors yearly in 2015.

Since 2012, Ottimizzazione PC has reached 8 Million visitors.

In 2016 I decided to dedicate myself to other projects. With over 350 technical and SEO-optimized articles, my blog still attracted 1 Million visitors in 2020.

About Ottimizzazione PC

Ottimizzazione PC is my personal blog about Windows.

Over 350 articles, written in plain language, target computer users with low or very low technical capabilities.

Results

 

Traffic

My blog attracted 8 Millions visitors between 2012 and 2020.

The peak was reached in 2015 and 2016, when more than 1.5 Millions visitors yearly read my articles. 

Significantly, 85% of the traffic comes from organic results in Google, with the balance coming from referral.

I never allocated budget for advertising and I didn’t invest in socials.

 

 

 

 

 

 

 

 

 

 

 

Website

I built the front-end of Ottimizzazione PC using WordPress, the world’s most popular CMS, and the open source Genesis framework.

 

 

Performance

I paid attention to making the website perfectly responsive on mobile and tablet. 

Also, I made sure the website was fast-loading, meeting as many as possible of the Google’s performance recommendations.

 

 

 

Content Marketing

My content marketing strategy mainly aimed at producing high-value, SEO-oriented original articles which generated a substantial organic traffic on the long tail.